Which statement best describes the effect of a reputation for ethical behavior on consumer loyalty?

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A reputation for ethical behavior builds trust with customers. When people believe a company will act fairly, keep promises, and avoid harming others, they feel more confident doing business with it. That trust translates into loyalty: customers are more likely to make repeat purchases, stay with the brand despite tempting alternatives, and even recommend it to others. While individual experiences can vary, the overall effect is a stronger, longer-lasting customer relationship, so describing this impact as true is the best fit.