The individual factors of the ethical decision making model include conformity, character, and commitment.

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In ethical decision making, internal, personal dispositions drive how someone interprets a situation and chooses an action. Conformity reflects how much a person is influenced by peers or group norms, which can push behavior toward what the group expects. Character refers to moral traits like honesty, integrity, and reliability that guide judgments toward what is right. Commitment shows the dedication to ethical principles and responsibilities, keeping actions aligned with those standards even when it’s difficult or costly. Because these factors originate within the individual and shape the reasoning process and the ultimate choice, they’re considered part of the person’s internal factors in the model. So the statement is correct: conformity, character, and commitment are indeed individual factors. For example, a person with strong character and commitment may resist unethical pressure from a group that values speed over ethics, even if conformity would push them to compromise.